STAC charts out strategies to invigorate the industry

Sharjah Tourism Advisory Committee (STAC) holds its first meeting
Sharjah Tourism Advisory Committee (STAC) holds its first meeting

The first meeting for Sharjah Tourism Advisory Committee (STAC) was recently chaired by Khalid Jasim Al Midfa, director general, Sharjah Commerce and Tourism Development Authority. The meeting discussed latest developments in the tourism sector, challenges and massive growth faced by the industry in the region and globally.

Some of the steps discussed include developing strategies and tactical plans to upgrade the tourism sector.

Al Midfa highlighted the increasing number of tourists to the emirate year after year. This year’s nine percent growth in the tourism and hospitality sectors emphasised the need for tourism infrastructure and facilities to keep pace with growing demand.

The high-profile meeting was attended by Marwan Jasim Al Serkal, CEO, Sharjah Investment and Development Authority (Shurooq), Saif Mohamed Al Midfa, director general, Expo Centre Sharjah, Manal Attayah, director general, Sharjah Museums Department, Mohammed Ali, chairman of the Sharjah Chamber of Commerce and Industry Committee for Tourism Sector-Hotels, Engineer Lamia Obaid Al Shamsi, director, IT, Sharjah International Airport Authority and Shalini Rajan, regional manager, Air Arabia among others.

Al Midfa mentioned that tourism is today one of the key global economic and social drivers and plays a critical role in the economic progress of nations. Tourism now contributes as much as 8.5% to Sharjah’s GDP.

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