Starwood announces plans to temporarily relocate global HQ to the Middle East in 2013

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Starwood Hotels & Resorts Worldwide, Inc recently held its company’s annual leadership conference in Dubai for the first time. Top 100 global executives were welcomed underscoring the importance of the region as one of Starwood’s fastest-growing hotel and travel markets. Subsequently, the company also announced that it will relocate its U.S.-based headquarters to the Middle East in 2013 for a month-long managerial endeavor.

Starwood is increasing its long-established lead here with another 30 hotels in the pipeline. This growth, primarily in the luxury and upper-upscale segments, represents an increase of more than 50% over the next five years. The company has announced plans to unveil another five new hotels in Dubai by 2017, including the debuts of the W and St. Regis brands in the emirate.

“With hotels in 100 countries and 80% of our future pipeline outside of North America, we are perfectly positioned to capitalize on an ever growing global marketplace,” said Starwood President and CEO, Frits van Paasschen.

In 2013, Starwood will temporarily relocate its Senior Leadership Team from the company’s U.S.-based headquarters to the Middle East for a month-long managerial endeavor. During the relocation, Starwood President & CEO Frits van Paasschen and more than a dozen of the company’s top executives will be headquartered in Dubai.

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