Starwood debuts Aloft brand in Germany

Starwood Hotels & Resorts has announced the entry of its Aloft brand to the German market with the opening of Aloft Munich and Aloft Stuttgart. 

Starwood now has a pipeline of two Aloft hotels in Australia
Starwood has launched its Aloft brand in Germany.

Both hotels are owned and have been developed by Schörghuber Corporate Group.

“We’re thrilled to introduce the energy of the Aloft brand to the German market,” said Brian McGuinness, global brand leader, Specialty Select Brands for Starwood. “We’re in the innovative mind-set of designing our hotels for the future traveller, and we’re thrilled to bring Aloft’s passion for design, music and technology to the spirited cities of Munich and Stuttgart.”

“I would like to thank Arabella Hospitality SE for putting their trust again in Starwood and advancing the entry of Aloft in Germany with these two hotels,” said Michael Wale, president, Starwood Hotels & Resorts, Europe, Africa and Middle East. “Aloft meets Germany’s demand for mid-scale hotels in both urban and industrial areas that bring life, innovation and personality at a great value.”

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