Starwood expands alliance with Live Nation
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Starwood Hotels & Resorts has partnered with Live Nation to offer live music experiences to members of its Starwood Preferred Guest (SPG) programme. The partnership, based on a sponsorship scheme, will provide SPG members with music-inspired promotions, access to intimate performances, a chance to meet artists, access to after parties at Starwood properties and other premium experiences. “Starwood’s SPG program has been a category differentiator since its inception and our innovative alliance with Live Nation Entertainment solidifies our leadership position by providing members with benefits that are not only exclusive, but that align with their passions and pursuits,” said Phil McAveety, chief brand officer at Starwood. “Our relationship with Live Nation Entertainment has been extremely successful and we’re pleased to renew and expand it so that our members and their families have the opportunity to get up close and personal with their favorite music artists.”
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