Starwood expands tech-savvy aloft website
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Starwood Hotels & Resorts has announced the launch of the newly expanded website for its new aloft brand. The site, www.alofthotels.com/explore will feature a range of interactive features including a guided insider’s tour of the hotel, maps and city
guides for each location and a series of original, branded games, and even ‘aloft radio’, previewing a sampling of the hotel’s music with the special Aloft playlist.
“With the new site we wanted to extend the same energy and vibrancy one finds at each aloft property to our virtual home and provide a truly unique and memorable experience that resonates with the savvy, Gen Y traveller,” said Brian McGuinness, Starwood’s Senior Vice President, Specialty Select Brands.
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