Starwood Hotels & Resorts Worldwide Inc recently announced that it will double its portfolio in the Middle East.
The Group plans to open 50 hotels by 2019. Reaffirming its growth commitment to the region, the company has signed five new projects under its Aloft and Element brands in Dubai, Doha and Muscat adding up to a total of seven signed deals to date.
Michael Wale, president for Starwood, Europe, Africa and Middle East said: “This year has already started on a strong note with seven signed deals announced in the region in less than five months. This reflects high demand for mid-market brands in the Middle East but also trust ownership groups have in Starwood.”
The Aloft, Four Points by Sheraton and Element are experiencing unprecedented growth momentum, representing nearly 50% of the company’s pipeline in the region. Both hotels signed with wasl hospitality and leisure which will add over 400 rooms, meeting space and multiple food and beverage outlets. The Aloft Dubai World Central will feature 150 rooms and over 1,000 square feet in meeting space. Signed with Radar DWC LLC, the hotel will be one of the first to open in Dubai World Central.
Starwood’s luxury footprints will more than double with 10 new hotel openings set to open across the St Regis.