Starwood launches new chain codes
From today, St.Regis hotels will have the new code “XR” and The Luxury Collection will debutcode “LC”. Formerly, St. Regis and The Luxury Collection were accessedunder Sheraton Hotel’s “SI” code.
Both chain codeswill also be linked to Starwood master chain code (SW).
Starwood saidthat besides distinguishing both brands, the new codes provide a host ofadvantages within the travel community.
“Allowing travelprofessionals to search for St. Regis and The Luxury Collection exclusivelyenhances each brand’s opportunity to provide tailored rates, offers and robustcontent,” a statement said.
In addition, eachbrand will now be represented graphically on products, itineraries and invoices.
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