Starwood Hotels & Resorts Worldwide and its loyalty programme, Starwood Preferred Guest (SPG), have launched of a new website, www.spg.com/resorts.
The new site will centre on what visitors will see and experience while staying at any of Starwood’s 200+ resorts around the world. The site draws on images, including live webcams and actual footage, to show each resort. In addition, the “Discover Your Perfect Resort” search process, the new resort compare feature, and social media plug-ins all provide travellers with the content they choose their resort.
“One of our members’ favorite SPG benefits is being able to stay in our inspiring collection of unmatched luxury resorts around the world. We developed spg.com/resorts to make it easy for them to explore each of these incredible resorts.” said Chris Holdren, Senior Vice President of Starwood Preferred Guest. “The highly visual website highlights the experiential aspect of travel through stunning photography along with new resort search and social functionality.”
The launch of the site also coincides with the unveiling of the inaugural user-generated “SPG Member Favorites” list. SPG invited thousands of its members to identify their favourite resorts across nine categories: Best Beach Resort, Most Romantic Retreat, Best Exotic Escape, Best Family Experience, Best Golf Getaway, Best Island Paradise, Best Spa Indulgence, Best Winter Adventure and Best Small Wonder. Additionally, SPG polled top travel professionals to identify the best Starwood resorts by region, including Best in US, Best in Asia and Best in Europe.
Comments are closed.