STB expands digital footprint in China with four MoUs

Singapore is becoming more accessible for Chinese tourists
Singapore is becoming more accessible for Chinese tourists

The Singapore Tourism Board (STB) launched today its most comprehensive suite of digital and mobile services for the Chinese market to date.

STB today entered into four Memorandum of Understandings (MOUs) for the first time with online travel services Alitrip and Tuniu, and social review sites Dianping and Mafengwo, to curate and distribute compelling content on Singapore’s destination offerings over a period of two to three years.

Chinese visitors will be able to search for Singapore destination offerings, navigate Singapore and share their travel experiences. The signing took place at TravelRave ITB Asia’s Navigating China’s Digital Travel Landscape MOU signing ceremony and panel discussion today.

In addition, STB also launched a new YourSingapore WeChat Service account and Baidu Connect service that will provide consumers with real-time location-based services via their mobile to explore Singapore.

China is Singapore’s second-largest contributor of international visitor arrivals (1.7 mil) and tourism receipts (S$2.6 bil) in 2014. For 2015, the number of China visitor arrivals for January to August has increased by 19% year-on-year to 1,462,974.

Edward Chew, regional director (Greater China), Singapore Tourism Board , said: “We are seeing more Chinese free-and-easy visitors in Singapore in recent years. Besides the need for comprehensive information for trip planning, they also desire real-time useful tips, navigation, payment and translation tools to explore a destination independently.”

He adds: “China’s digital landscape is unique, and I am thus excited to work with some of the most influential Chinese digital players in the market currently to provide innovative content and services for the Chinese visitors.

“This includes driving awareness and conversion for Singapore pre-trip, to equipping the visitors with necessary tools to explore Singapore with ease, and sharing their experiences with the online community thereafter. We are definitely keen to work with even more Chinese digital players in the near future to further widen STB’s digital footprint in China.”

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