STR Global, the global hotel data provider, has partnered with the Kyoto Convention & Visitors Bureau (KCVB) to share its information with hotels in the Japanese city.
The new agreement will also increase the number of hotels in the Kyoto region from which STR Global sources its data, thus improving the accuracy of its figures.
“STR Global is proud to announce a partnership with the Kyoto Convention & Visitors Bureau, our company’s first with any CVB in Japan,” said Elizabeth Winkle, managing director of STR Global. “We look forward to providing hotel performance data that will help the KCVB with its analysis. At the same time, this partnership will allow STR Global to build a greater sample in a growing tourist market. Our data will provide a benchmarking service to all Kyoto hotels and beyond, providing each with a better understanding of their performance within the market.”
According to STR Global, Kyoto experienced occupancy levels of more than 90% in April, and has reported double-digit growth in terms of average daily rate (ADR) and revenue per available room (revPAR) for most of the last seven months.
“We suffered from a lack of hotel market data for a long time,” admitted Mr Akahoshi, managing director of the KCVB. “In order to shift to a new mode for successful tourism promotion, it is essential for us to do data analysis with STR Global and monitor global markets in a timely manner. I believe that STR Global will become our valued partner to extend our data analysis and strengthen further tourism promotion throughout Kyoto.”
STR Global is the largest hotel benchmarking service in Japan with more than 500 properties and 130,000 rooms represented in its reports.