Suntec partners Adelaide Convention Centre
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Suntec International, the new Singapore-based MICE management company, has signed a contract with Adelaide Convention Centre (ACC).
Under the terms of the deal, Suntec International has been appointed the sales and marketing representative to spearhead ACC’s efforts in drawing more meetings and events from Asia to Adelaide. The partnership calls for sales driven initiatives that will generate leads and sales activities for MICE groups and associations heading to Adelaide.
“We are pleased to have concluded this contract and see it as an exciting breakthrough in establishing a presence in the Asian market. Suntec International has a proven track record and the cultural know how for conducting business in Asia. This arrangement offers us immediate and direct access into the market and we believe that, with the number of direct flights emanating from Asia, Adelaide will make inroads into this sector,” said ACC Chief Executive, Alec Gilbert.
Opened in June 1987, ACC was the first purpose-built convention centre in Australia. It was built ‘to generate economic benefits for South Australia’ by attracting a high yield tourism sector to the state for the purpose of attending events hosted at the Centre.
“We are elated that Adelaide Convention Centre has picked Suntec International to be its sales and marketing representative in Asia. The ACC has built an excellent reputation throughout the years. With Asia rising as a strong economic power, Adelaide is well placed to serve as a destination of choice for all MICE sectors given its proximity. We are delighted to add ACC to our portfolio of clients and look forward to establishing a network of venues in different continents that will create greater business synergy for our partners,” said Pieter Idenburg, CEO of Suntec International.
ACC becomes the second client of Suntec International, after the Vancouver Convention Centre.
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