The hospitality division of the Malaysian conglomerate Sunway Group has opened a regional sales office in Dubai covering the Middle East and Africa.
In partnership with Dubai-based BizGate Marketing & Consultancies, Sunway’s Dubai office will focus on promoting Sunway Hotels & Resorts’ 11 properties to the Middle East market and explore new opportunities within the region.
The office is spearheaded by Ahmad Faizal Iskandar, recently promoted to director of sales for the Middle East and Africa. Faizal was formerly from the brand’s flagship hotel, Sunway Resort Hotel & Spa in Sunway City Kuala Lumpur, Malaysia.
“Our strategic partnership with BizGate through their local market expertise facilitated the regional sales office set-up. This will further strengthen Sunway’s presence in the Middle East and Africa; and to develop new opportunities from previously untapped markets in the region”, said Albert Cheong, CEO of Sunway Hotels & Resorts.
Mohamad Masri, managing director of BizGate Marketing & Consultancies, added: “Sunway Hotels & Resorts has successfully created a reputable brand name that attracts high-end leisure guests from the families, couples, honeymooners and weddings segments as well as specialized meetings and incentive segments from the region.”