Swiss-Belhotel expands two-star Zest brand

A typical Zest hotel room
A typical Zest hotel room

Swiss-Belhotel International is expanding its two-star Zest Hotel brand in Indonesia.

The Hong Kong-based hotel company is targeting projects in several major Indonesian cities, including Jakarta, Bogor, Surabaya, Yogyakarta, Balikpapan, Cirebon, Manado, Makassar and the islands of Bali and Batam. The company said Zest Hotels would “provide customers with an internationally-managed but affordable accommodation option”.

“As part of our group’s commitment to provide affordable and convenient accommodation, the Zest Hotel brand is being developed as value-for-money accommodation that offers a new benchmark of services and facilities for both business and leisure travellers,” said Swiss-Belhotel’s Chairman & President, Gavin M. Faull.

All Zest Hotels will feature a modern design along with in-room high-speed internet, LCD TVs and an F&B outlet for breakfast. Vending machines will also be located on each floor of the hotel and in the café.

“With our current 70 operating hotels and development projects throughout the archipelago, the development of more Zest Hotels coming into our projects will further strengthen the presence of Swiss-Belhotel International in this region. The aim of Zest is to redefine the image of budget hotels among business and leisure travellers,” explained Emmanuel Guillard, CEO of Zest International and Senior Vice President Operations & Development for Indonesia, Malaysia & Vietnam.

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