In a recent development, SWISS launched Lufthansa Group’s branded fares across the direct and indirect channels.
These fares were launched for departing flights. The airline will use the Amadeus Fare Families solution to maximise exposure of its light, classic and flex fares and increase multichannel merchandising opportunities.
Amadeus Fare Families will enable integrated deployment of SWISS’ new fare structure to offer to both intermediaries and travellers. The airline will also be able to show the full value of each fare family offering transparency on product characteristics and terms and conditions.
With this deployment, travel agents will be able to better service and advise customers. There will also be benefits from increased transparency and travel customisation through channels of their choice.
Decius Valmorbida, vice president of distribution marketing at Amadeus said: “With deep end-to-end integration across all Amadeus retailing interfaces and points of sale, the solution embodies technology and commitment to innovation.”
SWISS is also the first airline to go live with ATPCo Branded Fares.