Sydney builds on APEC meet
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SCVB Managing Director Jon Hutchison said, “APEC was a fantastic event which raised awareness of Sydney as part of the Asia Pacific region.
“It also served to broaden our image by showing that we’re not only a great leisure destination, we’re a leading business destination that knows how to deliver successful, vibrant meetings and business outcomes,” he said.
Hutchison said the SCVB would be building this message into its sales and marketing activity in the Asia Pacific region.
Asia has proved an increasingly strong source of event business for Sydney over recent years. In 2006-07, the region accounted 12 of the 30 events won by the SCVB.
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