Sydney Convention Centre expands social media
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The Sydney Convention & Exhibition Centre has launched an expanded social media programme, in an effort to improve interaction between with event organisers, delegates, suppliers and the wider events industry.
Specialist internet marketing consultancy, Whiteclick, has been appointed to implement the plans, which involves an active presence on social media sites such as Facebook and Twitter and the launch this week of a new blog.
The Centre’s Chief Executive, Ton van Amerongen, said the aim was not simply to issue marketing messages, but to create new online interaction and links within the wider events community.
“By its very nature, the conference industry is about creating links between people, business, research and science,” van Amerongen said. “Through our social media plans we want to extend that process beyond the walls of our Centre and into a much greater forum, both within and beyond the events industry.”
He added that the Centre planned to increase its communication with clients, potential clients and the events sector, providing informative and relevant content to assist with planning and staging events. The programme will aim to create new spaces in which to find up-to-date information and news, as well as join conversations with other stakeholders and industry figures, according to van Amerongen.
New blogs will offer expert advice and opinions, while encouraging a greater interaction and shared creativity among users of the Centre. At the same time, the Centre will gain insight into the needs of events organisers and delegates, allowing it to respond and develop its own new initiatives.
The Sydney Convention and Exhibition Centre’s new blog is at blog.scec.com.au. The Centre can also be followed on Facebook, Twitter (as SydConvExhibCtr) and LinkedIn, with links via its homepage www.scec.com.au.
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