Taber Holidays reveals branding revamp
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Scandinavia specialist Taber Holidays today announced plans to launch an exciting new sub- brand in the New Year – Scandinavia Only – in a bid to help agents better understand and sell its products.
From January 3rd , Taber Holidays will be moving its entire portfolio of tours to the new sub-brand and will introduce a freshly redesigned website, which can be found at www.scandinaviaonly.co.uk.
While Taber Holidays will still exist as the company name, Scandinavia Only will become the face of its product and will create immediate identification with the destinations in which it specialises, bringing clarity to agents and their clients. The sub-brand will also have its own logo featuring a reindeer, synonymous of course with Scandinavia.
Managing director of Taber Holidays, Suzel Taber-Shaw, said: “By introducing Scandinavia Only we are aiming to make it easier for agents to promote our products to their clients. While some people may be wary of those companies they haven’t heard of, they tend not to be so wary of those with brand names geared directly towards their purchase requirements. We also think it will benefit newer agents who aren’t so familiar with the Taber brand.
“In addition, we have noticed more and more agents using social media, especially groups such as Travel Gossip on Facebook and those using Twitter and Instagram. We wanted to help them by introducing a brand that worked better both visually and in terms of instant product identification –something we believe Scandinavia Only does well.
“While this refresh reflects better who we are, we want to reassure agents that nothing else has changed. They will still receive the excellent standard that they have come to expect from Taber Holidays over the past 44 years.”
With a year-round programme, Scandinavia Only features breaks throughout Norway, Iceland, Sweden, Denmark, Finland, Greenland and The Faroe Islands. A series of new tours are being introduced for 2017 including specialist activity, family and romantic breaks.