Taj Hotels unveil its new website
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Taj Hotels Resorts and Palaces recently launched a new revamped version of its website with the goal of enhancing guest experience.
The new portal is insightful, engaging and experiential to inspire travel and deliver ease of use for travelers.
The destination-led user experience foregrounds unique stories from Taj hotels and destinations. It also integrates reviews from TripAdvisor and traveller recommendations to inform and inspire the site visitors.
“Innovation will be at the heart of the digital transformation at Taj and we will continue to strive to improve guest experience both online and at our hotels” said Chinmai Sharma, chief revenue officer, Taj Hotels Resorts and Palaces. “We are now taking that experience online by providing destination and hotel content to our guests across all platforms and devices in order to inspire travel. Initial results of the new website have been very encouraging as the bounce rates have gone down, time spent on site has gone up and we have seen a healthy increase of more than 30% in booking volume since go-live.”
The next phase of updates to the website will include redesigned Jiva Spa and Taj Holidays microsites. Taj is also developing a mobile app for Android and iOS users which will provide guests with additional features and benefits especially for the Taj InnerCircle members.
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