A new travel agency in Tamworth has become the most successful launch for The Midcounties Co-operative Travel.
The Co-operative Travel branch has already exceeded its sales targets by 50% in its first four weeks of trading, with a team of seven agents in the store.
Coronation Street star Alan Halsall opened the branch last month and met with customers.
“The key to our success is a prominent location, supported by a well-known team with a wealth of experience and the ambition to be a top performing branch,” said Natalie Turner, head of branches at Midcounties. “The team have done a fantastic job to create a buzz around the launch and the sales results speak for themselves. It’s all proof that if you get it right, the high street really is still the place to be for great travel deals.”
Its best-selling destinations have been those that the team are specialised in: Florida, Egypt and Greece.
Turner added: “Our colleagues all live locally and are already well known as specialised travel agents in Tamworth. Many of their previous customers have already been in and booked, or just popped in to say hello and wish the team well. We always aim to offer the widest range of holidays, but it’s equally important that our team has as much destination expertise as possible.”