In a bid to grab a share of the Golf market, the Tourism Authority of Thailand (TAT) Dubai and Middle East Office launched its new campaign ‘Amazing Thailand Golf Paradise’.
As part of the new campaign, TAT has appointed Pornanong Phatlum, Thailand’s best-known female professional golfer as the brand ambassador for the Amazing Thailand Golf Paradise initiative aimed at building awareness of the kingdom as a premiere golf destination.
Chalermsak Suranant, director, TAT Dubai and Middle East Office said: “We are promoting the Amazing Thailand Golf Paradise project via the ‘Thainess through Celebs’ campaign not only to push Thailand forward internationally as Asia’s golf paradise, but also as a complete golfing destination for female golfers. We have currently seen rising popularity of golfing among females, both amateurs and professionals. At the same time, a number of international golf tournaments have included ladies in the competition.”
Recently, the Tourism Authority of Thailand (TAT) has rolled out a number of strategic activities to promote Thailand as a tourist. For 2016, TAT plans to focus on enhancing visitor expenditure rather than growing visitor numbers by providing value-added products and services, and motivating visitors to stay longer and spend more.
The TAT has also launched a special free Android and iOS application which serves as an online and offline guidebook to help Golf enthusiasts locate golf courses, navigate to resorts and golf courses, restaurant listings, accommodation and much more.