TAT outlines DISCO strategy
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The Tourism Authority of Thailand (TAT) has outlined a DISCO strategy for 2013.
The DISCO strategy comprises Digital Marketing, Image Building, Sustainability, Crystallisation & Crisis Communication and Organisation Management. Announced at Thailand Travel Mart 2013 Plus, the core theme of 2013 TAT Action Plan is ‘Higher Revenue through Thainess.”
The Tourism Authority of Thailand rounded up the 12th Thailand Travel Mart 2013 Plus with close to 22% new buyers. India, the fourth largest source market for Thailand recorded the second largest number of buyers.
Sethaphan Buddani, Director of Tourism Authority of Thailand in Mumbai said, “The numbers look promising and we are confident that Thailand will receive 24.14 million arrivals globally, generating a projected tourism income of 1.1 trillion Baht or US$37.05 billion.”
Between January to April 2013, Thailand received a total of 8,841,730 visitor arrivals globally, up by 19.04% over the same period of 2012.
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