The Tourism Authority of Thailand is keen to focus on everything local through its new campaign. The authority launched its new global marketing and promotion campaign for 2015 – Discover Thainess at the 13th International Luxury Travel Market (ILTM) in France.
Thawatchai Arunyik, governor of TAT said: “We are emphasizing on the distinctive character of ‘Thainess’ which entails the Thai way of life, Thai culture and Thai experiences that distinguish Thailand as a unique tourist destination.”
The campaign was launched in the presence of a delegation of 19 Thai tourism companies, including 15 accommodation companies (hotels and resorts) and four tour operators. This is the authority’s ninth year of participation, starting from 2005. The number of participating Thai tourism companies also increased from 8 companies in 2007 to 19-20 companies in the last five years.