In an effort to boost the local produce market, Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) has tied up with Abu Dhabi Farmers’ Services Center (ADFSC). This entity is a resource for 24,000 farmers in the emirate. The campaign encourages the hospitality sector to use local produce in its food and beverage offerings.
ADFSC provides technical and operational support services to hundreds of Abu Dhabi farmers to help them grow and market their produce.
“TCA wants to ensure that local hospitality professionals are aware of the range and quality of the produce that ADFSC can supply,” explained Mansoor Mohammad Al Ali, special contracts unit head, ADFSC. “By bringing supplier and buyers together, we can help the emirate’s food and beverage sector deliver fresh produce.”
ADFSC’s Local Harvest brand represents 42 product lines ranging from fruit, vegetables, meat, poultry, honey and dates. Initial interest in local harvest produce has been encouraging with several hotels placing ‘trial’ orders.