Al Ain and the Abu Dhabi Eastern region last year welcomed some 311,640 guests into hotels and hotel apartments– which was a nine percent rise on 2012.
The guests delivered 640,957 guest nights – which was an increase of 12% on the previous year and they stayed, on average just over two nights. The hotels notched up an occupancy rate of 65% – which was an uplift of nine percent on 2012 and turned in a revenue performance of AED340,763,486 (US$92.8 million) which was up 14% year-on-year with an average room rate of AED428 (US$117) – which slipped by just one percent year-on-year.
With these growth figures, the Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) has established an Industry Development Committee (IDC) specifically for Al Ain.
The committee, made up of members from 18 public and private sector organisations includes representatives of hotels, attractions, shopping malls, Al Ain Municipality, Department of Transport, Al Ain Police, Al Ain Club Investment Company, Al Qudra Holding and Abu Dhabi Urban Planning Council.
“We have a task before to boost awareness of tourism offering in Al Ain and Eastern Region both locally, regionally and internationally,” said Sultan Al Dhaheri, TCA Abu Dhabi’s acting executive director for the tourism sector. “The region will see around between 650 to 800 new hotel rooms come on line in the next 18 months and there is a pressing business case to answer. Our aims will be to attract more visitors to the region and also encourage them to stay longer.”
The Al Ain offering is quite significant given the city has a number of UNESCO heritage sites. Offcials believe that Al Ain can be a point-to-point destination in its own right instead of add-on to stays in Abu Dhabi and Dubai.