The South African market recently welcomed the new opening of Abu Dhabi Tourism and Culture Authority (TCA Abu Dhabi) representation.
The country witnessed the appointment of specialist South African travel representation agency Development Promotions to represent the destination in South Africa.
Development Promotions will work to position Abu Dhabi as a preferred destination among the travel trade, consumer and media focusing on leisure, business and MICE segments. The company will showcase among others, the destination’s strong cultural, gastronomic, shopping, sports and activities, as well as business and investment opportunities and assets.
Development Promotions will launch a dedicated Johannesburg office headed by Tracey Krog. The authority will promote Abu Dhabi through training sessions and joint marketing partnerships with key travel agents, tour operators, PCOs and incentive houses.