TCA Abu Dhabi heads East to boost business
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Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) will soon head to Korea and Japan with its six-strong delegation to boost visitor demand to the emirate. The authority, along with Etihad Airways, Al Mafraq Hotel, Le Royal Meridien Abu Dhabi, Park Hyatt Saadiyat Island, Arabian Adventures and Yas Marina Circuit, will conduct road shows on 10 June in Tokyo and 12 June in Seoul.
“While we have seen little growth from either Japan or Korea we believe there is potential in both markets. We have a product which will resonate well with both Japanese and Korean visitors, not least our exceptional golf offering,” said Mubarak Al Nuaimi, director promotions & overseas offices, TCA Abu Dhabi.
“One encouraging factor is that the length of stay of the Koreans who stay in our hotels is moving in the right direction gaining 5% to 2.76 nights.”
In the first four months of this year, 4,405 Japanese checked into Abu Dhabi hotels and delivered 17,687 guest nights with an average-length-of-stay of just over four nights. During the same period, 4,655 Koreans checked into Abu Dhabi accommodation, delivering 12,862 guest nights.
Diversity of offering, value-for-money, an expanded leisure portfolio, increased international market access via Abu Dhabi International Airport and tailored product will be key messages imparted during the road show.
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