Abu Dhabi will highlight its tourism credentials when a delegation led by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) kicks off its roadshow across four European countries.
The road show is being conducted in a bid to build on impressive numbers of inbound tourists from the continent. The delegation will visit Milan followed by Paris, Manchester and Amsterdam.
Joining TCA Abu Dhabi will be Etihad Airways, Al Burj Travel, Big Bus Tours, Park Hyatt Abu Dhabi Hotel and Villas, Jannah Hotels and Resorts, and Al Mafraq Hotel.
Mubarak Al Nuaimi, director promotions and overseas offices, TCA Abu Dhabi, said: “Europe is a vital market for us and these four countries alone delivered almost 400,000 guest arrivals in 2015 out of a total of 4.1 million who visited the emirate. Both UK and Italy delivered double digit growth – Italy saw a rise of 26% and the UK saw a 14% rise year-on-year. France and Holland also both showed impressive increases.”
The UK is Abu Dhabi’s second largest international source market, delivering 232,337 guest arrivals last year, a rise of 14% on 2014, spending 958,022 guest nights – a rise of nine percent on the previous year. Italy was the 11th largest overseas source market with 70,298 guest arrivals, France 14th with 59,831 guest arrivals and Holland providing 23,489 guest arrivals to come in 24thplace.
A priority for these markets is to inspire further growth and extend the length of stay of visitors.