The Abu Dhabi Tourism and Culture Authority (TCA Abu Dhabi) will launch a new initiative – Rowad Al Seyaha – set to roll out this month.
The new campaign has been designed to offer Emirati entrepreneurs, both experienced and aspiring, a chance to develop their ideas for potential business start-ups.
A first of its kind for the leisure market, the competition, which focuses on developing creative leisure business ideas in Abu Dhabi, has gained support from government entities including The Khalifa Fund, Abu Dhabi Municipality, Department of Economic Development and Environment Agency Abu Dhabi.
The four stage competition starts off with a free one day workshop, taking place on 14 December at the St Regis Abu Dhabi. Participants will be given advice on how to think creatively and develop their business ideas. Judges will shortlist the most outstanding project ideas to progress to the next stage.
Over the next six weeks, shortlisted participants will have a chance to take part in a complimentary coaching programme where they will develop their project idea in to a tangible product, and submit their final business plans by 25 January 2016.
“This initiative has been launched to help our home grown entrepreneurs develop their ideas into successful business ventures. Entrants will receive sound business advice and knowledge from industry experts and have a chance to present their idea before key market players,” said Sultan Al Dhaheri, acting executive director, tourism, TCA Abu Dhabi.
The only parameters for the competition are the idea needs to be a brand new leisure project concept, should have a global appeal to attract locals as well as tourists. This is open only to UAE nationals.