TCA Abu Dhabi looks to grow its Chinese numbers

Abu Dhabi looks strongly at the booming China market
Abu Dhabi looks strongly at the booming China market

Abu Dhabi’s tourism industry is keen to expand its Chinese tourist numbers. In light of the growing interest, a senior delegation is headed to China visiting five major cities with a dedicated roadshow.

The roadshow is aimed to showcase the emirate to the People’s Republic and reinforce the already rapid growth of inbound tourism from the country. A 15-strong delegation, led by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) and comprising hotels, travel agents, attractions and the country’s national airline Etihad Airways, will visit Beijing, Shanghai, Chengdu, Guangzhou and Hong Kong over five days.

China is the third largest overseas market for Abu Dhabi, with 2015 seeing 177,198 Chinese guest arrivals into Abu Dhabi – an increase of 47% over the previous year – and a 31% increase in guest nights at the emirate’s hotels and hotel apartments, to 263,675.

“It is crucial for us to continue to increase our presence in the Chinese market and boost awareness about the many and varied products we have across the emirate. China is an extremely important overseas source market for us,” said Mubarak Al Nuaimi, director promotions and overseas offices, TCA Abu Dhabi.

“Last year, we welcomed 23 hotels, attractions and experiences into the Welcome Chinese programme in partnership with China Tourism Academy, which has helped boost our inbound numbers considerably, and we hope this Roadshow will help translate these impressive inbound numbers into longer stays for our Chinese friends,” he further added.

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