TCA Abu Dhabi looks to strengthen its Europe presence

Abu Dhabi looks to boost its Europe numbers
Abu Dhabi looks to boost its Europe numbers

Leading hotels, resorts, tour operators and attractions representing Abu Dhabi’s tourism industry will be participating at the forthcoming ITB Berlin in Germany.

Led by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi), more than 50 partners and stakeholders will join the trade mission from 9-13 March 2016 to highlight the diverse appeal of the emirate and its hotels and attractions.

ITB Berlin, now celebrating its 50th year, attracted more than 114,000 visitors to the event last year with 180 countries and regions.

Mubarak Al Nuaimi, director, promotions and overseas offices, TCA Abu Dhabi, said: “Germany is our sixth largest international source market and since 2010, German guest arrivals have increased at an average rate of 22% per annum which adds up to an increase of 172% in the past five years.”

Hotel guests from Germany are up seven percent in comparison to 2014 and reached a new record of almost 150,000 hotel guests in 2015. On average, German hotel guests stay for four nights and generated almost 620,000 guest nights last year.

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