Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) recently unveiled a new refreshed look for its abudhabievents.ae online resource.
The new portal brings a series of new features to the emirate’s event listings site. The new look is designed to generate increased public engagement and improve ease of access.
“We have rolled out the look and feel to ensure the site continues to use innovative digital techniques to reflect diversity of daily events happening across the entire Emirate of Abu Dhabi,” said Mouza Al Shamsi, acting executive director marketing and communications, TCA Abu Dhabi.
The new portal is being released across the project’s website, social media channels and many other channels.
An advanced search engine will increase public navigation including the multi-location and interactive mapping. Available in two languages – Arabic and English – the website’s free-to-download app features constant updates in the emirate.
TCA Abu Dhabi has identified expansion of its digital marketing initiatives as a priority for strategic investment to increase engagement.