In a bid to streamline its events industry, HH Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, chairman of the Executive Council issued a decree announcing launch of an Events Licensing System (ELS).
This new system will be implemented by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi). It will be a standardised and unified online platform that streamlines official registration of all events administered, organised and managed across Abu Dhabi.
HE Mohamed Khalifa Al Mubarak, chairman of TCA Abu Dhabi, will form a committee to oversee implementation of strategies and policies surrounding coordination of events in Abu Dhabi between relevant authorities. This will be done by providing support for necessary services and facilities, while enhancing contribution of government, private sector, and relevant stakeholders when organising events in the emirate.
The introduction of the ELS will drive tourism industry growth within the emirate through improving event planning, and by developing industry best practice in line with Abu Dhabi Vision 2030.
The ELS will allow for a streamlined process of registration while outlining licensing requirements, connecting to ticketing and other electronic systems, and providing insight on industry-wide metrics. The centralised system will also assist host venues identify potential calendar conflicts and identify opportunities for TCA Abu Dhabi to identify clusters of sector specific event promotional opportunities.
ELS will be applied in the fourth quarter of 2016, and will consolidate relations with TCA Abu Dhabi’s strategic partners, as well as enhance quality of services provided by stakeholders. By supporting event organisers, TCA Abu Dhabi will facilitate coordination between organisers from both the public and private sectors.
The new service requires event organisers to register all their events on the website, which includes all necessary information about requirements for obtaining licences, in addition to the ticketing systems where tickets can be issued, distributed and marketed, as well as other electronic solutions.
TCA Abu Dhabi will produce an event and statistics guide for events organised in the emirate. It will also organise extensive workshops with stakeholders and event organisers from government and private sectors to introduce the new electronic system, the registration mechanism for various events and the application process for event licensing.