The lure of the growing potential of Africa is being explored by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi).
The tourism authority will be joined by key attractions and hotels in its participation at the World Travel Market Africa 2016 (WTM Africa) next month. This is being done to capitalise on surging growth in visitor numbers from the country into the emirate.
Since TCA Abu Dhabi opened an office in Johannesburg last year to help promote the emirate as a leisure and business destination, tourist arrivals into Abu Dhabi have increased by 50%.
Joining the delegation in Cape Town will be Anantara Hotels, Resorts & Spas, Shangri-La Hotel Qaryat Al Beri Abu Dhabi, Orient Tours and the Sheikh Zayed Grand Mosque Center.
“We witnessed highly impressive growth of 42% year-on-year in number of South African guest arrivals into Abu Dhabi to reach 26,147 in 2015 and we want to build on this momentum and increase our visibility to a huge potential market,” said Mubarak Al Nuaimi, director promotions and overseas offices, TCA Abu Dhabi.
“The number of guest nights they spent in our 167 hotels and hotel apartments also increased by 27% to more than 91,000 nights,” he added.
Anantara Hotels, Resort and Spas, Abu Dhabi will be appearing at WTM Africa for the first time to increase awareness of the hotel brand while exploring new markets and promoting the Eastern Mangroves property and Qasr Al Sarab Desert Resort.