TCA Abu Dhabi targets Morocco
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In a recent development, Abu Dhabi tourism has announced its intent to boost tourism from Morocco.
The emirate welcomed a delegation of travel industry leaders on a recent trip. The Moroccan operators believe the emirate can gain a larger slice of outbound travel from the country.
“We have seen year-on-year hotel guest arrivals growth from Morocco of 40%, putting the country in the top four of overseas markets showing strongest growth. Only China, Oman and Switzerland improved more than Morocco,” said Mubarak Al Nuaimi, director of promotions and overseas offices, TCA Abu Dhabi.
Morocco sits in 24th place in the overseas markets for Abu Dhabi, attracting 18,555 visitors in 2014. According to TCA Abu Dhabi figures, that figure was up by 40% on 2013. Guest nights for Moroccans reached 64,634 for 2014, with average length of stay 3.48 days. While guest nights grew by 23% compared with 2013, the average length of stay dipped by 12%.
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