In an effort to grow the market from Spain, business tourism entities in Abu Dhabi have joined Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) at the European Incentive, Business Travel & Meetings Exhibition (IBTM World) show in Barcelona.
The objective of the participation is to raise awareness of services and products they offer, and to promote Abu Dhabi for business-focussed visitors.
A total of 16 participants have signed up to join the Abu Dhabi pavilion at IBTM World (previously called EIBTM),, which expects to attract more than 15,000 MICE industry professionals.
The pavilion is the biggest ever deployed at the event by TCA Abu Dhabi, and will include for the first time a representative from Abu Dhabi Chamber of Commerce & Industry, TCA Abu Dhabi Cruise, Al Burj Travel & Tours and the Armed Forces Officers Club & Hotel.
Also joining the delegation will be the Abu Dhabi National Exhibitions Company (ADNEC), The Vision Destination Management company, 1001 Events, SNTTA Emir Tours & Travel LLC and Abu Dhabi Motorsports Management as well as high-end hotel chains including the InterContinental Abu Dhabi, The St. Regis Saadiyat Island Resort, Abu Dhabi, Yas Viceroy Abu Dhabi, the Ritz Carlton Abu Dhabi, Grand Canal, Crowne Plaza Yas Island, Anantara Hotels, Resorts & Spas and Al Raha Beach Hotel, and the booth will also boast an Arabic calligrapher.
Mubarak Al Shamisi, director of the Abu Dhabi Convention Bureau, a division of Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) said: “With 2014’s total of 14,640 guest arrivals from Spain, this represented an increase year-on year of 14% on 2013, and in the first six months of this year, we have seen numbers of Spanish visitors well on target to reach double-digit growth once more.”
Also returning to the Abu Dhabi pavilion for this event will be a representative from InterContinental Abu Dhabi.