THAI counts the cost of the coup d’état
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Thailand’s military coup has taken a heavy toll on Thai Airways International’s (THAI) monthly performance, as directors announce a slump across all key performance indicators.
In June 2013, Available Seat-Kilometres (ASK) for the entire system (excluding THAI Smile) decreased 9.9% compared to the same month last year, while Revenue Passenger-Kilometres (RPK) fell by 22.9%. The slump in passenger traffic is reflected in a 10 point drop in the system wide load factor, which fell from 69.2% in June 2013, to 59.2% in June 2014.
The poor results were attributed to overall weakness in the tourism sector. In June, total tourist arrivals to Thailand dropped by 24.3% compared to the same month last year.
The country is yet to see a full recovery in international tourist arrivals which remain weak, although the political situation has eased and the curfew was lifted on 13 June. Moreover, several countries still have travel warnings for their citizens to be cautious about travelling to Thailand, which has a negative impact on the market
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