Tourism authorities in Thailand and Myanmar teamed up recently to launch their first joint fam trip.
The Tourism Authority of Thailand (TAT) and Myanmar’s Ministry of Hotels & Tourism joined forces with Bangkok Airways for a seven-day, two-country “mega fam trip” that included 50 tour operators and members of the media. The trip ran from 14-21 May 2015.
Visitors were picked from a range of key long-haul source markets, including the UK, Germany, Scandinavia, France, Italy, Israel, the UAE, US and Canada, and had the opportunity to visit a selection of major destinations in the two countries, including Mandalay, Bagan and Nay Pyi Taw in Myanmar, and Chiang Mai and Bangkok in Thailand.
Chiang Mai was the host city for the event, due to Bangkok Airways’ air services from the city to Bangkok, Mandalay and Yangon.
“This joint fam trip activity is one of our starting initiatives to promote the tourism growth of ASEAN. Many parts of ASEAN have never really been opened to the eyes of the world before, and by forming bilateral tourism cooperation with our ASEAN friends, we will be able to open up unseen, untapped, beautiful tourism destinations altogether,” said Kobkarn Wattanavrangkul, Thailand’s Minister of Tourism & Sports.
“As such, international tourists who come to visit Thailand will also be able to extend their vacation to explore the charming culture and various world-renowned tourist attractions in our neighbouring countries.”
In addition to the fam trip, Thailand and Myanmar will also undertake joint tourism marketing activities at the Thailand Travel Mart Plus event 2015 in Bangkok and next year’s ITB Berlin trade show in Germany.
“This bilateral tourism promotion will create a win-win situation for both countries. It will also allow us to tap the potential of the many long holiday weekends to attract short-stay but high-spending traffic from the neighbouring countries, which are all within three to four hours flying time of each other, similar to European countries,” explained Tanes Petsuwan, the TAT’s executive director for Europe, Africa & Middle East.