Thailand plays value card to lure Singaporean travelers
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The Tourism Authority of Thailand (TAT) is highlighting the country’s strong position as a value-for-money destination to attract more visitors from Singapore. With over 569,000 Singaporean tourists visiting Thailand in 2008, the TAT now believes that it can increasingly tap into the Lion City’s large weekend and short-break market.
“The TAT’s marketing strategy for Singapore is to position Thailand as a popular destination with strong branding that delivers tremendous value for money. It’s easily accessible for several short visits during the year, especially with 210 flights per week
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