Thailand to control LCC promos
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Drafts of the new regulations were given to each low-cost carrier for their feedback before the enforcement of the new regulations; Bangkok Post quoted the Director-General Chaisak Angsuwan as saying.
The new regulations will cover marketing strategy plans and air fare-related issues in particular.
All LCCs will need to submit promotional campaigns and marketing plans to the department for consideration. According to the report, if the promotions are misleading or otherwise affect passengers and competitiveness in the aviation industry, the department will not approve the plans.
The promotional prices of air tickets must be checked by the department and made public to prevent problems where passengers were unable to buy them at the advertised prices.
The report said if the consumer is deceived, the maximum punishment would be to revoke the airline’s license, Chaisak was quoted saying.
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