Thailand’s spas grow
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The number of spa establishments in Thailand has risen 154% since 2002, with 585 spas currently open and operating. According to Intelligent Spas’ Thailand Spa Benchmark Report, the industry employed 11,240 people, a growth rate of 228% since 2002.
It said some 3,649,000 visitors experienced Thai spas last year. Spas collectively generated revenue of BT8.3 billion (approximately US$263 million) last year, an increase of over 200% since 2002.
Julie Garrow, Managing Director of Intelligent Spas said: “With employment and revenue experiencing strong growth rates, this report provides timely updates to enable businesses competing in and supporting the spa industry to benchmark and improve their performance as the industry continues to develop”.
The report features financial benchmarks covering revenue, visits and employment plus profile benchmarks detailing infrastructure, business models and treatments.
Andrew Jacka, President, Thai Spa Association, said the report was an “essential benchmarking tool for every serious spa operator in the kingdom”.
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