Irish family-owned hotel group The Doyle Collection has celebrated its 50th anniversary with a revamped brand identity.
The Doyle Collection comprises eight hotels in five cities around the world – London, Dublin, Cork, Washington and Bristol. In addition to the brand re-launch the group has completed a major investment programme with over €200 million being spent on the hotels in just seven years.
In addition, the group recently unveiled plans for a multi-million-pound investment programme at The Bloomsbury and The Dupont Circle, with the architecture and design being overseen by Martin Brudnizki Design Studio, as well as a brand new Restaurant and Bar located on the doorsteps of The Kensington.
During 2015 and 2016, several major projects were completed – with the hotels being transformed with new restaurant and bar concepts and upgraded rooms and suites, all whilst putting the guest experience at the heart of design.
The largest transformation has been in London, where the remodelled public spaces at The Kensington, including the lobby, drawing room, launch of Town House restaurant and The K-bar have been completed. The suites too have been remodelled and the new look Brompton Suite – launching summer 2016 – will have a more contemporary look and feel. In Cork, The River Lee launched The Hub a dedicated suite of contemporary meeting rooms, bold break-out spaces and relaxed lounges to suit every business need.
Next on the agenda, The Bloomsbury launched a stylish new all-day dining concept, Dalloway Terrace, in Spring 2016. The refurbishment of The Dupont Circle’s meetings and events space makes it one of the most stylish and versatile in Washington DC. In Dublin, The Grafton Suite is now the city’s best event space, and the launch of Balfes brasserie and bar at The Westbury has been a tremendous success with locals and travellers. Summer 2015, saw the unveiling of The London Suites at The Marylebone, after a successful launch of 108 Brasserie, Bar and Pantry.
To complement this, The Doyle Collection has recently invested in a complete transformation of its visual identity, to clearly define the individual personality of each hotel, ensuring the exceptional character, style, service and strong sense of place is visible. The group has also divided the hotels into two groups: ‘luxury’ and ‘urban’ to clearly define the experience further for potential guests.