The Smirnoff Experience returns to India
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Mumbai, Maharashtra, April 29, 2010 /India PRwire/ — It’s back! The ORIGINAL party Experience. Smirnoff Experience 2010 is coming to your city – The Grand, Delhi on May 7, The Renaissance (Powai), Mumbai on May 8 and E Zone, Bengaluru on May 9. Headlining this year’s Smirnoff Experience is German DJ duo par excellence – Cosmic Gate. This electronic music act, comprising Nic Chagall and Bossi, have been honing their skills for over a decade. Today, they are one of the most sought after DJs in the world.
Pegged in the top 20 of DJ Mag’s latest Top 100 DJ list, Cosmic Gate was the chart’s highest climber. They are the brains behind last year’s vocal anthem ‘Body of Conflict’ and the smash single ‘Not Enough Time’. In fact, the only remix for the theme song, ‘I See You’, from the mega-movie ‘Avatar’ has been done by Cosmic Gate.
Famed for their exhilaratingly interactive live performances, Cosmic Gate will be joined on this colossal tour of dance music mayhem by local electronica stars, Nikhil Chinapa, Pearl and Jalebee Cartel.
Santosh Kanekar, Executive Director – Marketing & Innovation, Diageo India, said: “Smirnoff Experience is all about creating the most exciting and original dance music parties across the world. It’s all about the experience – the world’s best DJ’s, thousands of diehard fans, spectacular sound and lighting and most importantly, a forum for all those electronica fans to engage in and share their passion.”
Nikhil Chinapa, Indian DJ/ VJ and Smirnoff Experience performer, said: “The Smirnoff Experience is just that – an Experience. Trust me when I say this, if there’s only one party you could attend in the year, then Smirnoff Experience is it. Period.”
Smirnoff is currently running online contests to give away a limited number of free couple passes to each of the Smirnoff Experience parties in Delhi, Mumbai and Bengaluru.
To enter the lucky draw, all contestants need to do is to tell Smirnoff their most exciting Life is Calling Be There moment. Details are available on http://smirnoff.co.in/contest.aspx as well as on Smirnoff’s Twitter and Facebook pages. Passes are also available at http://in.bookmyshow.com/concerts/smirnoffexperience/
The Smirnoff Experience 2010 will be Cosmic Gate’s first performance in India as they follow in the footsteps of previous legends touring for Smirnoff – Paul Van Dyk, John Digweed, Sasha, Ferry Corsten and John 00 Fleming.
Along with the top international talent, Smirnoff has always supported and showcased local electronica acts, such as Pearl, Jalebee Cartel, Ma Faiza, Nawed and Shai’ir + Func.
From Rotterdam to New York and Mumbai to Johannesburg, when people attend the Smirnoff Experience they become part of a growing international audience united within the most exciting electronic music environment.
Life is calling. Be there.
Smirnoff encourages consumers to party responsibly.
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