Thomas Cook India, Israel publish new MICE book

Madhavan Menon, managing director of Thomas Cook India, unveils the new book
Madhavan Menon, managing director of Thomas Cook India, unveils the new book

Thomas Cook India has teamed with Israel to launch ‘The Art of Travel’ – a new coffee table book intended for the MICE industry.

Created in partnership with Israel’s Ministry of Tourism, the book was unveiled at an event last week at the brand new JW Marriott Mumbai Sahar. It showcases the company’s MICE offerings in four sections: cuisine, celebration, care and entertainment.

“Our team believes that MICE is not a commodity to sell but a creation of various splendid experiences that are bundled together with passion and dedication that results in everlasting memories,” said Rajeev Kale, Thomas Cook India’s president & chief operating officer for MICE, domestic & sports holidays.

“We always hope to make new ones for our guests and their associates each time they choose to travel with Thomas Cook – The masters of the Art of Travel. We strive not only to be known as the most successful but also the most admired MICE team in India.”

Hassan Madah, director of the India Israeli Ministry of Tourism , added; “Thomas Cook India is a pioneer and leader in MICE and its expertise in the MICE domain is delightfully captured in this unique coffee table creation, The Art of Travel. We are delighted to partner with Thomas Cook to showcase our beautiful destination Israel to the Indian market.”

Thomas Cook India said the new book would be distributed to key MICE and corporate travel partners.

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