Thomas Cook India launches ‘Go Beyond’ customised holidays
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Thomas Cook India has announced the launch of its new personalised international holiday concept, ‘Go Beyond’.
Go Beyond holidays’ range will cover destinations across the worlds, including Asia, Europe, North and South America, Africa and Oceania. Design for the FIT market, the new concept is intended to allow Indian travellers to “go beyond” the usual package holiday destinations and experience life as a local.
“With our ‘Go beyond’ itineraries, Thomas Cook India takes the Indian traveller’s holiday experience a notch higher. It could be as simple as a walk down a lane frequented only by locals, to get a glimpse of their way of life, discovering their traditions, or unique accommodation options like a cabin in the woods or a village stay,” explained Rajeev D. Kale, Thomas Cook India’s president & country head for leisure travel & MICE.
“The idea is to add a personalised and unique touch to holidays, to ‘Go Beyond’ standard cookie-cutter vacations.”
Thomas Cook India’s said that its own research had revealed that Indian FIT travellers are becoming increasingly sophisticated in their preferences, and demanding more “experiential” tours. This trend saw a growth of over 30% in 2015, it stated.
Go Beyond will initially provide holidays to 25 destinations including Switzerland, France, Germany, Spain, Croatia, Russia, Canada, USA, Mexico, Brazil, Peru, Argentina, Chile, Singapore, Thailand, Malaysia, Philippines, Hong Kong, China, Australia and New Zealand. It also includes African safaris.
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