Thomas Cook (India) Ltd, has partnered with Tourism Malaysia to introduce a brand campaign in India.
The campaign leverages computer graphics and animation technology presenting a 15 second clip that showcases Malaysia as a vibrant and diverse destination of choice for Summer 2014. The Thomas Cook India-Malaysia 360 degree campaign extends across TV, Cinema, You Tube digital and print, targeting primarily the top end FIT and luxury segment.
Abraham Alapatt, head of marketing at Thomas Cook (India) Ltd said “Our television commercial utilizes a truly novel technique, where still images are animated using computer graphics to create a short, yet impactful film, ensuring not just higher recall for both brands, but a strong allure that entices consumers to book their next holiday in Malaysia. Innovative and a first of its kind in India, this technique makes for great visual appeal amongst viewers.”
Manoharan Periasamy, director for Tourism Malaysia in India said “Destination Malaysia has been featured in a never before avatar, and it is a delight to partner with Thomas Cook, the inventors of the world’s first package holiday. Their innovative campaign is a game changer and its creative use of technology, is sheer genius.”