Thomas Cook India has unveiled a new app which it claims offers “end-to-end” package holiday booking services.
Targeting India’s fast-growing mobile market, the new Holiday App offers Indian travellers the chance to search for and book a range of holiday packages, and calculates the total package price. Once customers are happy with their package, they can pay online using the app and receive instant confirmation.
A selection of more than 1,000 holiday options are available, along with flight, hotel, travel insurance and foreign exchange services, and even visa assistance. And if the customer is not willing to book their holiday using an app, there is also a branch locator allowing them to find the nearest Thomas Cook store.
“With India’s mobile commerce market expected to grow exponentially by 850% to US$19 billion by 2019, and with Cisco projecting a near five-fold jump in India’s smartphone users to 651 million by 2019, this translates to a powerful yet underleveraged market for holidays,” said Amit Madhan, Thomas Cook India’s chief operating officer of IT & e-services.
“Hence the launch of our Thomas Cook Holiday App is timed perfectly to harness this potential. Our intent is to empower Indians with seamless end-to-end holiday transactions, also smart tools like our experiential search and wish list- across an array of over 1,000 plus holiday options.”
According to research firm International Data Corporation (IDC), India will overtake the USA as the second-largest global smartphone market by 2017. The Holiday App is currently available for Android devices and will soon be launched on iOS.