Thomas Cook’s turn of the year campaign launches tomorrow (19 December) with the focus of delivering ‘Real Good Times’.
The multi-million pound campaign uses customer content to show the activities, sights and experience that those on its holidays face.
A television advert will launch on Boxing Day with all promotions to feature the type of images that might be taken with selfie sticks and GoPros.
“We wanted to create a simple message which reiterates the real good times our customers have when on holiday with Thomas Cook,” said Jamie Queen, marketing and e-commerce director, Thomas Cook UK & Ireland. “As well as ensuring we give our customers access to great offers – which we believe are the very best in the market – ‘Real Good Times’ offers us a fantastic opportunity to engage and involve our customers as we look to inspire and excite them with a new visual style and identity based on how customers really experience our holidays.”
To support the campaign the operator has launched its new-look brochures for summer 2015 with 20 titles, which will be in stores from 23 December.
New product includes additional concept hotels under the SunConnect and SENTIDO brands, new experiences and flights to New York and Miami from Thomas Cook Airlines. The carrier will also introduce its premium cabin again for 2015.
Stefanie Berk, product and yield director at Thomas Cook said: “Our Peaks sale reflects our having anticipated that customers will be looking to book early to get the holiday they want, where they want and when they want. The consumer has to feel that their money is well spent whether at the higher end or lower end of the market, and Thomas Cook has ensured it has a great range of deals and offers available for those looking to plan ahead, offering fantastic value-for-money on a range of holiday experiences.”