Thomas Cook showcases new concepts in Christmas campaign
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Thomas Cook will showcase its exclusive holiday concepts and online retail options in its new Christmas advertising campaign.
James Nesbitt will once again star in the advertising campaign, which will launch on Boxing Day on Channel 5 during ‘Michael Buble’s Christmas Special’.
The adverts will see a family of four travelling once again, with a focus on its live chat facility; online recommendations and its exclusive properties such as Sunwing.
Each will lead potential customers to its website with the strapline ‘Let’s Go! to Thomascook.com’.
“We showcased key strands and features of Thomas Cook’s end-to-end holiday offering in our original series of TV ads that debuted in June 2013,” said Mike Hoban, sales, marketing & ecommerce director of Thomas Cook UK & Ireland. “In light of our re-brand, and the developments within our business since the last ads were conceived, we wanted to develop further to create sustain and standout by focussing on our distinct, exclusive product segments as well as a call to action to Thomascook.com.”
To support the new advert Thomas Cook has rolled out early booking savings and offers for summer 2014 including discounts up to GBP300; ‘Kids for a Quid’ and three for two benefits on Thomas Cook Airlines.
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