Thomas Cook Group has announced it will roll out virtual reality headsets at select stores following a successful trial in the UK.
The technology will be installed in three stores in the UK including its Bluewater shop as well as another two that are yet to be determined.
Three stores in Germany and four in Belgium will also have the technology installed.
Content through the display includes a helicopter tour of Manhattan; a look around the SENTIDO and Smartline resorts in Rhodes and a resort tour of SunConnect in Cyprus.
“Virtual reality technologies are set to play a key role in how companies showcase experience-based products to their customers, and we are proud to be ahead of the curve when it comes to being the digital leaders in travel. Our use of VR is set to further enhance the in-store shopping experience for Thomas Cook customers, allowing them to make informed decisions regarding their next holiday using innovative technology that effectively lets them try before they buy,” said Thomas Cook’s chief innovation officer Marco Ryan. “Thomas Cook has a long history of innovation, continually exploring ways to offer unique experiences to the customer.”