Thomson has announced another brand advertising initiative, this time for a new entertainment venue in Glasgow.
The travel company has become a brand partner of the SSE Hydro in the city, which opens tonight with a performance from Rod Stewart.
This is the first stadium sponsorship the company has undertaken and will run initially until September 2014.
“We’re delighted to be a sponsor of this fantastic new venue. It will be a great addition to Glasgow and by joining forces with one of the most modern venues in the UK, it perfectly complements our strategy of providing expertly designed, modern holidays for everyone,” said Thomson’s director of retail and financial services Kathryn Ward.
The company revealed expansive advertising at Gatwick last week.